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What’s Really in That Kibble?

As pet parents, we strive for their ultimate health, but could our choices in their diet be leading them down a path of nutritional deficiencies and sensitivities? It's time to question the status quo and the real price of convenience feeding.

hydrolyzed proteins


  • A recent study from Brazil suggests hydrolyzed chicken liver powder is easier for dogs to digest than poultry byproduct meal; however, this is important primarily to ultraprocessed pet food producers looking to avoid using high quality animal tissue in their formulas
  • Hydrolyzed proteins are intact proteins that have been chemically pulverized into smaller pieces to avoid stimulating the immune system of pets with gastrointestinal issues
  • Poultry byproduct meal consists of the ground, rendered, clean parts of the carcasses of slaughtered poultry, such as necks, feet, undeveloped eggs, and intestines, exclusive of feathers
  • Your best bet is to avoid ultraprocessed diets containing poor quality ingredients in favor of a biologically appropriate diet of raw or minimally processed whole, real foods with a macronutrient profile that mimics an ancestral diet

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