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Lawsuit Alleges Prescription Pet Food Marketing Is Deceptive

The class-action suit, filed on behalf of Illinois pet owners, claims that it's a deceptive practice for Hill’s to restrict the sale of its prescription diet food to those with a prescription from their vet.

Analysis by Dr. Karen Shaw Becker

• 5 min read
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deceptive pet food marketing

STORY AT-A-GLANCE

  • A group of pet owners filed a class-action lawsuit against Hill’s Pet Nutrition
  • The class-action suit, filed on behalf of Illinois pet owners, claims that it’s a deceptive practice for Hill’s to restrict the sale of its prescription diet food to those with a prescription from their vet
  • Hill’s charges a premium for its prescription pet food, justifying the cost by implying it may treat and cure pets of certain disease, but the food does not contain ingredients or medicine that aren’t found in common non-prescription pet food
  • Many consumers purchasing the product have been misled into paying high prices for a “prescription” food that contains ingredients found in non-prescription foods, and nothing more
  • The suit is seeking to recover more than $80 million for people in Illinois who purchased Hill’s prescription diet products; similar lawsuits are also pending against Hill’s and other pet food manufacturers in different states, including California, Missouri and Kansas

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bark & whiskers disclaimer: This information is for educational purposes only and is not intended to replace the advice of your own veterinarian or doctor. Dr. Karen Becker cannot answer specific questions about your pet's medical issues or make medical recommendations for your pet without first establishing a veterinarian-client-patient relationship. Your pet's medical protocol should be given by your holistic veterinarian.

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